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Advertising and Integrated Brand Promotion : 8th edition ISBN: 9781337110211 Publication Date: 16 October 2017
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for Advertising and Integrated Brand Promotion 8th edition
Rated 5 out of 5
twilightvanillagalaxies from Houston, United States
i got these for hubby he was over the moon with the quality and very fast delivery. so out of 10 i give them a 10 great products great service
Rated 5 out of 5
bearhugs from St. Louis, United States
Not too bad all with quick delivery
Rated 5 out of 5
GouGou from Perth, Australia
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Rated 5 out of 5
woowoo678 from Ufa, Russia
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United States of America
twilightvanillagalaxies from Houston, United States
i got these for hubby he was over the moon with the quality and very fast delivery. so out of 10 i give them a 10 great products great service
bearhugs from St. Louis, United States
Not too bad all with quick delivery
GouGou from Perth, Australia
Love this, I use it almost daily and works a treat
woowoo678 from Ufa, Russia
Thanks Groupspree for posting fast. Great item very cheap price.
Brads from Culiacan, Mexico
got it few weeks ago so far so good