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Advertising and Integrated Brand Promotion 8th edition

Rated 4.3 out of 5 based on 35 customer reviews
35 customer reviews

$99.00   $69.00

  Shipping: Shipped from distribution center in Columbus, United States of America.
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Advertising and Integrated Brand Promotion : 8th edition
ISBN: 9781337110211
Publication Date: 16 October 2017

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

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Average Star Rating: 4.3 out of 5
(35 customer reviews)

35 reviews for Advertising and Integrated Brand Promotion 8th edition

  1. Rated 5 out of 5

      TEH CATFACE from Columbus, United States

    Its a great asset to have and very well made

  2. Rated 5 out of 5

      Glamorous angel from Charlotte, United States

    I being useing this product for a few months now and very happy it

  3. Rated 5 out of 5

      Gamer Slayer from Al Minya, Egypt

    Good service Groupspree. Quality product.

  4. Rated 5 out of 5

      Invalid Objects from Islip, United States

    Very happy customer

  5. Rated 5 out of 5

      Gobble Crying from Stoke-on-Trent, United Kingdom

    I brought this 2 weeks ago & I could be any happier great value for great price