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Advertising and Integrated Brand Promotion : 8th edition ISBN: 9781337110211 Publication Date: 16 October 2017
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for Advertising and Integrated Brand Promotion 8th edition
Rated 5 out of 5
Million Likes from Yoshkar-Ola, Russia
Didnt expect quick delivery but I was wrong. Received in less than 5 days.
Rated 5 out of 5
Baddest Buddy from Katowice, Poland
Not too bad all with quick delivery
Rated 5 out of 5
copilot from Newcastle upon Tyne, United Kingdom
Have used a few times, very impressed with the quality. The quality is a lot more then I expected for the super low price at groupspree
Rated 4 out of 5
Scribbly Lightning from Tulsa, United States
My family friend told me to check out this group buy website and thanks to her I got myself this product at an amazing price. Cant complain really.
Rated 4 out of 5
Damager Damn from Bristol, United Kingdom
Worth the group buy low price, much cheaper than in shops
United States of America
Million Likes from Yoshkar-Ola, Russia
Didnt expect quick delivery but I was wrong. Received in less than 5 days.
Baddest Buddy from Katowice, Poland
Not too bad all with quick delivery
copilot from Newcastle upon Tyne, United Kingdom
Have used a few times, very impressed with the quality. The quality is a lot more then I expected for the super low price at groupspree
Scribbly Lightning from Tulsa, United States
My family friend told me to check out this group buy website and thanks to her I got myself this product at an amazing price. Cant complain really.
Damager Damn from Bristol, United Kingdom
Worth the group buy low price, much cheaper than in shops