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Advertising and Integrated Brand Promotion : 8th edition ISBN: 9781337110211 Publication Date: 16 October 2017
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for Advertising and Integrated Brand Promotion 8th edition
Rated 4 out of 5
negatorri from Tepic, Mexico
Group buy so cheap for such a good item, delivered after group buy end
Rated 4 out of 5
Tina Fey from Chita, Russia
So far cant complain as it is just what I needed.
Rated 4 out of 5
Rainblow Bubbles from Durham, United States
Participate and get a great price its really that easy. Good quality product so I am happy.
Rated 4 out of 5
VladimirH from Orel, Russia
It is well worth the money unlike some cheaper alternatives that do not last that long or break often.
Rated 4 out of 5
Little Gorilla from Cairo, Egypt
Group buy so cheap for such a good item, delivered after group buy end
United States of America
negatorri from Tepic, Mexico
Group buy so cheap for such a good item, delivered after group buy end
Tina Fey from Chita, Russia
So far cant complain as it is just what I needed.
Rainblow Bubbles from Durham, United States
Participate and get a great price its really that easy. Good quality product so I am happy.
VladimirH from Orel, Russia
It is well worth the money unlike some cheaper alternatives that do not last that long or break often.
Little Gorilla from Cairo, Egypt
Group buy so cheap for such a good item, delivered after group buy end