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Advertising and Integrated Brand Promotion : 8th edition ISBN: 9781337110211 Publication Date: 16 October 2017
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
5 Star (18)
4 Star (11)
3 Star (4)
2 Star (1)
1 Star (1)
Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for Advertising and Integrated Brand Promotion 8th edition
Rated 4 out of 5
Silly Pie from Murcia, Spain
Worth the group buy low price, much cheaper than in shops
Rated 4 out of 5
I World from Kazan', Russia
My family friend told me to check out this group buy website and thanks to her I got myself this product at an amazing price. Cant complain really.
Rated 4 out of 5
Elegant Jump from Lodz, Poland
I have read a handful of reviews before I participated and eventually bought this on groupspree and turns out its a good product
Rated 4 out of 5
Wrong Advisor from Suhaj, Egypt
Group buy so cheap for such a good item, delivered after group buy end
United States of America
Silly Pie from Murcia, Spain
Worth the group buy low price, much cheaper than in shops
I World from Kazan', Russia
My family friend told me to check out this group buy website and thanks to her I got myself this product at an amazing price. Cant complain really.
Elegant Jump from Lodz, Poland
I have read a handful of reviews before I participated and eventually bought this on groupspree and turns out its a good product
Wrong Advisor from Suhaj, Egypt
Group buy so cheap for such a good item, delivered after group buy end
Fiddlesticks from Toluca, Mexico
Its alright