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Advertising and Integrated Brand Promotion : 8th edition ISBN: 9781337110211 Publication Date: 16 October 2017
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for Advertising and Integrated Brand Promotion 8th edition
United States of America
Canadian Violinist from Daejeon, Korea, South
Look for a different brand, good price though
Lovely Poison from Corpus Christi, United States
Next time I will do more research
VirusForever from Hartford, United States
B grade at most
AWESOME LYK THaT from Phoenix, United States
Faulty product, horrible manufacturer customer service!
Criss Cross from San Diego, United States
100% crap. Do yourself a favor and buy anything else.