Cambridge Preliminary Business Studies

Cambridge Preliminary Business Studies
ISBN: 9781316648827
Publication Date: 22 August 2017

Comprehensively updated to help students keep in step with a constantly changing and increasing global business environment.

New and updated real-world examples reflect current business activity and practice. Included in this edition are disruptive businesses such as Airbnb and Netflix, and new ways of starting and running a business, such as crowd funding, that are having an impact on the business operations of a range of industries. This helps students apply theory to current business practices.

A new, integrated, whole-year case study for Year 12 covers all aspects of the Domino's pizza business in Australia. With technological innovations in progress, and recent media discussion around the franchisee system, this business provides an excellent opportunity for students to explore the topics of the syllabus in a real-world context.

Superior Year 12 exam preparation support includes comprehensive end-of-chapter material, exam-style questions, and revision tasks for every topic.
Visual aids introduce and reinforce business concepts while a wide variety of theoretical and practical activities develop key comprehension, analysis, research and discussion skills.
Now offering even more content, the Interactive Textbook brings the study of business to life with drag-and-drop activities, rich video material, rollover definitions and more.