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Consumer Behaviour Applications in Marketing

Rated 3.5 out of 5 based on 18 customer reviews
18 customer reviews

$79.00   $29.00

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Consumer Behaviour : Applications in Marketing
ISBN: 9781473919501
Publication Date: 24 November 2016

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.

The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.

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Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

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Average Star Rating: 3.5 out of 5
(18 customer reviews)

18 reviews for Consumer Behaviour Applications in Marketing

  1. Rated 5 out of 5

      Smash Fun from Phoenix, United States

    Group buy finished, I paid with PayPal and had this delivered in one week. Very happy.

  2. Rated 5 out of 5

      darkNightBrightDays from San Jose, United States

    great price, well worth waiting for group buy to finish

  3. Rated 5 out of 5

      JeanClaudeVanDarnItAll from Suwon, Korea, South

    Good quality and delivered within a week after group buy finished

  4. Rated 5 out of 5

      the con she called love from Malaga, Spain

    Even though I had brought this at half price it would have still been worth the full asking price. Great product

  5. Rated 5 out of 5

      Snows noose from Wuppertal, Germany

    Much better quality than expected, groupspree has fast delivery