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Consumer Behaviour Applications in Marketing

Rated 3.5 out of 5 based on 18 customer reviews
18 customer reviews

$79.00   $29.00

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Consumer Behaviour : Applications in Marketing
ISBN: 9781473919501
Publication Date: 24 November 2016

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.

The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.

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Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

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Average Star Rating: 3.5 out of 5
(18 customer reviews)

18 reviews for Consumer Behaviour Applications in Marketing

  1. Rated 4 out of 5

      Wayne from Albuquerque, United States

    This product was what I exactly expected it to be. Would definitely recommend this product to others with confidence.

  2. Rated 4 out of 5

      Seconds Of kisses from Chicago, United States

    Satisfied with Groupspree website and will be buying another one very soon!

  3. Rated 4 out of 5

      Shy Doll from Montreal, Canada

    I was going to go with a cheaper brand but at this price, it is affordable and well worth it

  4. Rated 4 out of 5

      Angel Lamb from Durban, South Africa

    Excellent quality and manufacturer customer support is responsive

  5. Rated 4 out of 5

      Chzydeath from Auckland, New Zealand

    It does exactly what it suppose to do