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Consumer Behaviour : Applications in Marketing ISBN: 9781473919501 Publication Date: 24 November 2016
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.
The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.
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Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
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Average Star Rating: 3.5 out of 5
(18 customer reviews)
18 reviews for Consumer Behaviour Applications in Marketing
Rated 3 out of 5
Beauty from San Antonio, United States
Problems straight away but customer support is helpful.
Rated 3 out of 5
Muffinhead from Damanhur, Egypt
Product could be significantly better or maybe my expectations should be lower I dont know
Rated 3 out of 5
Peppermint Candy from Caerdydd, United Kingdom
Its alright
Rated 2 out of 5
goodatthis123 from Heroica Matamoros, Mexico
Get something else
Rated 2 out of 5
Sober Slap from Sheffield, United Kingdom
I was expecting a lot better quality, fast shipping though and good price thanks for group buy
United States of America
Beauty from San Antonio, United States
Problems straight away but customer support is helpful.
Muffinhead from Damanhur, Egypt
Product could be significantly better or maybe my expectations should be lower I dont know
Peppermint Candy from Caerdydd, United Kingdom
Its alright
goodatthis123 from Heroica Matamoros, Mexico
Get something else
Sober Slap from Sheffield, United Kingdom
I was expecting a lot better quality, fast shipping though and good price thanks for group buy