Crisis Communications The Definitive Guide to Managing the Message

Crisis Communications : The Definitive Guide to Managing the Message
ISBN: 9780071799218
Publication Date: 12 February 2013

A pioneer in the field of crisis management, Steven Fink (the "Dean of Crisis Management") presents the definitive guide to communicating in an organizational crisis-and creating and executing a crisis communications campaign to ensure that public perception matches reality.

The "Dean of Crisis Management" presents the definitive guide to creating and executing a crisis communications campaign to ensure that public perception matches reality

One of the leading pioneers in the field of crisis management and communications and referred to as the Dean of Crisis Management, Fink played a lead role in helping avert disaster during the Three Mile Island Crisis-America's worst commercial nuclear power accident
A landmark work in the field, Fink's book Crisis Management sold more than 100,000 copies in its first year
Reveals best practices for using Facebook, Twitter, YouTube, Google+, LinkedIn, and other social media to leapfrog over mainstream media by communicating directly with key constituents in an unfiltered and unopposed manner

About the Author

Steven Fink is the President and founder of Lexicon Communications Corp. (CrisisManagement.com), the nation's oldest and most experienced crisis management and crisis communications firm. In addition, he authored the bestselling Crisis Management, the first book ever written on the subject..