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Electric Guitar Making &; Marketing : How to Build and Market High-End Instruments, from Your Workshop's Setup to the Complete Business Plan ISBN: 9781514353080 Publication Date: 14 June 2015
This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.
It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make-that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build For whom What is going to be the winning characteristic of your instruments
And then you have to sell the things, of course, so the last part is focused in the marketing process. You will read about positioning your brand, pricing your instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales.
Written by renowned luthier Leo Lospennato (author of the bestseller "Electric Guitar and Bass Design") this book represents the new standard in solid-body guitar making, and the only resource that presents both the technical and commercial aspects of the fascinating art of building musical instruments.
5 Star (4)
4 Star (12)
3 Star (1)
2 Star (3)
1 Star (1)
Average Star Rating: 3.7 out of 5
(21 customer reviews)
21 reviews for Electric Guitar Making & Marketing How to Build and Market High-End Instruments from Your Workshop's Setup to the Complete Business Plan
Rated 4 out of 5
Tweety Sweetie from Newcastle, Australia
Group buy so cheap for such a good item, delivered after group buy end
Rated 4 out of 5
Doll beautiful from Vereeniging, South Africa
Even better than I could have hoped for
Rated 4 out of 5
PowerCordOfJustice from Saarbrucken, Germany
Yeah its a nice product
Rated 4 out of 5
Gamer Tales from Bridgeport, United States
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Rated 4 out of 5
Smilee Doll from Bronx, United States
So far has proved to be an excellent product which I highly recommend and will do a full review later on. Quick delivery after group buy.
United States of America
Tweety Sweetie from Newcastle, Australia
Group buy so cheap for such a good item, delivered after group buy end
Doll beautiful from Vereeniging, South Africa
Even better than I could have hoped for
PowerCordOfJustice from Saarbrucken, Germany
Yeah its a nice product
Gamer Tales from Bridgeport, United States
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Smilee Doll from Bronx, United States
So far has proved to be an excellent product which I highly recommend and will do a full review later on. Quick delivery after group buy.