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Fashion Trend Forecasting ISBN: 9781786270580 Publication Date: 1 July 2017
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product.
Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
About the Authors
Gwyneth Holland has worked for leading trend agencies such as WGSN. She now consults for a broad range of blue-chip clients and teaches at the University of Westminster.
Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.
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Average Star Rating: 4.2 out of 5
(25 customer reviews)
25 reviews for Fashion Trend Forecasting
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Slow Trot from Monterrey, Mexico
Well worth the wait at this unbeatable price
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Cross Thread from Seattle, United States
Cant fault it, grabbed them at the amazing discounted price in groupbuy
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Space Walker from San Francisco, United States
Excellent item, it arrived in perfect condition and very promptly. Its very good value for money thanks to group buy
United States of America
Slow Trot from Monterrey, Mexico
Well worth the wait at this unbeatable price
Cross Thread from Seattle, United States
Cant fault it, grabbed them at the amazing discounted price in groupbuy
Space Walker from San Francisco, United States
Excellent item, it arrived in perfect condition and very promptly. Its very good value for money thanks to group buy
Daily Punch from Warsaw, Poland
Great quality for low price
Glamorous angel from Charlotte, United States
Very good product