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Fashion Trend Forecasting ISBN: 9781786270580 Publication Date: 1 July 2017
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product.
Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
About the Authors
Gwyneth Holland has worked for leading trend agencies such as WGSN. She now consults for a broad range of blue-chip clients and teaches at the University of Westminster.
Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.
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Average Star Rating: 4.2 out of 5
(25 customer reviews)
25 reviews for Fashion Trend Forecasting
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Rated 4 out of 5
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United States of America
Beauty from San Antonio, United States
Compare to other brands in the same price range it is way better. Highly recommended
Zakhep from Gold Coast, Australia
Great product. Always purchase here best prices and plenty of stock
Positive Next from Nal'chik, Russia
Friend of a friend referred me to groupspree saying there are some awesome bargains. Believe me, I got myself one. Pretty quick delivery too.
Red Dairy from Tulsa, United States
One of the best christmas gifts ever.
Midnight Rambler from Bridgeport, United States
Excellent quality and manufacturer customer support is responsive