Game Changer How John Borghetti Changed the Face of Aviation in Australia

Game Changer : How John Borghetti Changed the Face of Aviation in Australia
ISBN: 9781460750445
Publication Date: 19 October 2015

This is the story of how one man changed the fate of two airlines.

From mail boy to CEO - the trajectory of John Borghetti's career seemed set for a corporate fairy-tale ending - until it nearly wasn't. After 36 years at Qantas, Borghetti was passed over for the top job and found himself having to start again. It was at Virgin, the looming rival for Qantas' market-share, where he would get the chance to run an airline exactly the way he envisaged. What followed is one of the most extraordinary stories of corporate transformation and redemption.

From budget airline to challenging the market leader - Game Changer is as much the story of how one man revolutionised the airline scene in Australia as it is the universal business story of how with corporate vision, teamwork, passion and dedication - a company can reinvent itself to challenge the status quo, and even a monopoly. This biography of one of Australia's most fascinating and enigmatic business leaders begins with Borghetti's arrival at Essendon Airport as a migrant boy of seven with his family and just two suitcases; and takes you into the very heart of Australia's boardrooms.

About the Author

Doug Nancarrow is a journalist specialising in aviation. He is currently the editor of Aviation Business magazine. He is also executive chairman of Safeskies Australia, a not-for-profit organisation that actively promotes safety in our airline industry. He holds a commercial pilot's licence and has been an owner/manager of a flying training organisation and an aviation theory instructor. Before specialising in aviation he was a journalist with News Limited. He was Australia's Aviation Journalist of the Year in 2006 and runner up for that award in 2009. In 2013, he won an award for Av...