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Hooked : How to Build Habit-Forming Products ISBN: 9780241184837 Publication Date: 2 January 2015
Why do some products capture our attention while others flop How do technologies hook us Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.
Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder.
About the Author
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products. Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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Average Star Rating: 3.7 out of 5
(9 customer reviews)
9 reviews for Hooked How to Build Habit-Forming Products
Rated 5 out of 5
Fruity Touch from Washington, United States
Well deserving of 5 stars for both quality and service by groupspree
Rated 5 out of 5
Zombie Edge from Nuremberg, Germany
This is my second only because I was satisfied with the first one, for the price, cant beat it
Rated 5 out of 5
Mutt from Gdansk, Poland
Perfect! Very happy with this. Excellent quality too.
Rated 4 out of 5
Zod from Dubai, United Arab Emirates
So far has proved to be an excellent product which I highly recommend and will do a full review later on. Quick delivery after group buy.
United States of America
Fruity Touch from Washington, United States
Well deserving of 5 stars for both quality and service by groupspree
Zombie Edge from Nuremberg, Germany
This is my second only because I was satisfied with the first one, for the price, cant beat it
Mutt from Gdansk, Poland
Perfect! Very happy with this. Excellent quality too.
Zod from Dubai, United Arab Emirates
So far has proved to be an excellent product which I highly recommend and will do a full review later on. Quick delivery after group buy.
Kitty Dance from Gent, Belgium
One of the best christmas gifts ever.