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Hooked How to Build Habit-Forming Products

Rated 3.7 out of 5 based on 9 customer reviews
9 customer reviews

$29.00   $19.00

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Hooked : How to Build Habit-Forming Products
ISBN: 9780241184837
Publication Date: 2 January 2015

Why do some products capture our attention while others flop How do technologies hook us Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.

Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder.

About the Author

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products. Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Average Star Rating: 3.7 out of 5
(9 customer reviews)

9 reviews for Hooked How to Build Habit-Forming Products

  1. Rated 4 out of 5

      Marshmallow Man from San Francisco, United States

    I would recommend this to anyone in the market

  2. Rated 3 out of 5

      Lemon Honeypie from Atlanta, United States

    Delievered over a month ago and this product is nothing special

  3. Rated 2 out of 5

      Rainbow Pearls from Charleston, United States

    Product is bad quality look for something else

  4. Rated 1 out of 5

      Mike Adamle from Toronto, Canada

    Took several days to get refund approval from manufacturer even though item was defective.