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How Brands Grow What Marketers Don't Know

Rated 3.7 out of 5 based on 9 customer reviews
9 customer reviews

$29.00   $19.00

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How Brands Grow : What Marketers Don't Know
ISBN: 9780195573565
Publication Date: 1 March 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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Average Star Rating: 3.7 out of 5
(9 customer reviews)

9 reviews for How Brands Grow What Marketers Don't Know

  1. Rated 5 out of 5

      selenago from Duisburg, Germany

    Good quality and delivered within a week after group buy finished

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      Bob from Bucharest, Romania

    Participate and get a great price its really that easy. Good quality product so I am happy.