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How Brands Grow : What Marketers Don't Know ISBN: 9780195573565 Publication Date: 1 March 2010
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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Average Star Rating: 3.7 out of 5
(9 customer reviews)
9 reviews for How Brands Grow What Marketers Don't Know
Rated 4 out of 5
Cute Energy from Yaroslavl', Russia
So far cant complain as it is just what I needed.
Rated 3 out of 5
Lil Thug from Honolulu, United States
Dissapointing quality, better options out there
Rated 2 out of 5
Fairy hot from Virginia Beach, United States
I recieved this product on time with very high hopes but it ended up being dissapointing, should have done more research
Rated 1 out of 5
Chillipeppersalt from Geneva, Switzerland
This was an absolute waste of money despite cheap price in group buy
United States of America
Cute Energy from Yaroslavl', Russia
So far cant complain as it is just what I needed.
Lil Thug from Honolulu, United States
Dissapointing quality, better options out there
Fairy hot from Virginia Beach, United States
I recieved this product on time with very high hopes but it ended up being dissapointing, should have done more research
Chillipeppersalt from Geneva, Switzerland
This was an absolute waste of money despite cheap price in group buy