How Star Wars Conquered the Universe The Past Present and Future of a Multibillion Dollar Franchise

How Star Wars Conquered the Universe : The Past, Present, and Future of a Multibillion Dollar Franchise
ISBN: 9781784970598
Publication Date: 23 November 2015

Forty years and $37 billion later, on the eve of Episode VII, the first complete history of Star Wars - from Lucas's early drafts to the present day.

Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi How have Star Wars action figures come to outnumber human beings How did 'Jedi' become an officially recognised religion When did the films' merchandising revenue manage to rival the GDP of a small country

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.

About the Author

Chris Taylor is the deputy editor of Mashable, the world's largest social media and technology news website. He has covered the intersection of business and culture for two decades as a writer and editor for Time, Business 2.0, Fortune Small Business, and Fast Company. A graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism, he lives in Berkeley, California.