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Innovative B2B Marketing : New Models, Processes and Theory ISBN: 9780749480806 Publication Date: 3 August 2017
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. ; ; ;Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
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Average Star Rating: 4.4 out of 5
(40 customer reviews)
40 reviews for Innovative B2B Marketing New Models Processes and Theory
Rated 5 out of 5
savannah from Yekaterinburg, Russia
I being useing this product for a few months now and very happy it
Rated 5 out of 5
Hangman from Incheon, Korea, South
I bought this item over a month ago it arrived without any problems and at the cheapest price anywhere I could find
Rated 5 out of 5
Babykins from Frankfurt, Germany
Great product. Has everything youll ever need
Rated 5 out of 5
mywholeotherworld from Geneva, Switzerland
Whats to say. Where else would you shop for great products at these insane prices
Rated 5 out of 5
The Dude from Mannheim, Germany
This is exactly what I was looking for and the price was sharp. I love using the product.
United States of America
savannah from Yekaterinburg, Russia
I being useing this product for a few months now and very happy it
Hangman from Incheon, Korea, South
I bought this item over a month ago it arrived without any problems and at the cheapest price anywhere I could find
Babykins from Frankfurt, Germany
Great product. Has everything youll ever need
mywholeotherworld from Geneva, Switzerland
Whats to say. Where else would you shop for great products at these insane prices
The Dude from Mannheim, Germany
This is exactly what I was looking for and the price was sharp. I love using the product.