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Innovative B2B Marketing : New Models, Processes and Theory ISBN: 9780749480806 Publication Date: 3 August 2017
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. ; ; ;Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
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Average Star Rating: 4.4 out of 5
(40 customer reviews)
40 reviews for Innovative B2B Marketing New Models Processes and Theory
Rated 5 out of 5
Fiddlesticks from Toluca, Mexico
Excellent value for money. Would definitely recommend this product
Rated 5 out of 5
Garden Heart from Mexico City, Mexico
Got a set for fathers day. Happy with quality so purchased another for Sons birthday
Rated 5 out of 5
Cool strawberry from Virginia Beach, United States
Very happy with this. Value for money. Bought as a gift for my son.
United States of America
Fiddlesticks from Toluca, Mexico
Excellent value for money. Would definitely recommend this product
Garden Heart from Mexico City, Mexico
Got a set for fathers day. Happy with quality so purchased another for Sons birthday
Cool strawberry from Virginia Beach, United States
Very happy with this. Value for money. Bought as a gift for my son.
Fallen from Ansan, Korea, South
Never had this brand but it is proving good
Bubblegum from Zurich, Switzerland
Good service Groupspree. Quality product.