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Innovative B2B Marketing : New Models, Processes and Theory ISBN: 9780749480806 Publication Date: 3 August 2017
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. ; ; ;Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
5 Star (25)
4 Star (10)
3 Star (1)
2 Star (3)
1 Star (1)
Average Star Rating: 4.4 out of 5
(40 customer reviews)
40 reviews for Innovative B2B Marketing New Models Processes and Theory
Rated 5 out of 5
Babykins from Frankfurt, Germany
Bought this at a super cheap price on groupspree arrived in about 10 days
Rated 5 out of 5
Cherub from Provo, United States
Its alright does the job
Rated 5 out of 5
BIG SEAN from Fayetteville, United States
Has an amazing amount of features for the money, quality
Rated 5 out of 5
Butterscotch from Wellington, New Zealand
My partner was stocked with this item. Great value and quality. Fast delivery too
Rated 5 out of 5
CoreOfLore from Queretaro, Mexico
This is my second only because I was satisfied with the first one, for the price, cant beat it
United States of America
Babykins from Frankfurt, Germany
Bought this at a super cheap price on groupspree arrived in about 10 days
Cherub from Provo, United States
Its alright does the job
BIG SEAN from Fayetteville, United States
Has an amazing amount of features for the money, quality
Butterscotch from Wellington, New Zealand
My partner was stocked with this item. Great value and quality. Fast delivery too
CoreOfLore from Queretaro, Mexico
This is my second only because I was satisfied with the first one, for the price, cant beat it