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Innovative B2B Marketing : New Models, Processes and Theory ISBN: 9780749480806 Publication Date: 3 August 2017
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. ; ; ;Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
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Average Star Rating: 4.4 out of 5
(40 customer reviews)
40 reviews for Innovative B2B Marketing New Models Processes and Theory
Rated 5 out of 5
bittersweetthoughtsofinsanity from Southend-on-Sea, United Kingdom
A month old and very happy, price good price
Rated 5 out of 5
Snow from Volzhskiy, Russia
Brought this few months ago Xmas present and very satisfied with the result
Rated 5 out of 5
darkNightBrightDays from San Jose, United States
Great product for the money
Rated 5 out of 5
Racer hell from Edinburgh, United Kingdom
Great buy. Just what I needed. What more could a girl want.
United States of America
bittersweetthoughtsofinsanity from Southend-on-Sea, United Kingdom
A month old and very happy, price good price
Snow from Volzhskiy, Russia
Brought this few months ago Xmas present and very satisfied with the result
darkNightBrightDays from San Jose, United States
Great product for the money
Racer hell from Edinburgh, United Kingdom
Great buy. Just what I needed. What more could a girl want.
OperaOfDreams from Vienna, Austria
Great service from Groupspree. Good product.