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Innovative B2B Marketing : New Models, Processes and Theory ISBN: 9780749480806 Publication Date: 3 August 2017
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. ; ; ;Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
5 Star (25)
4 Star (10)
3 Star (1)
2 Star (3)
1 Star (1)
Average Star Rating: 4.4 out of 5
(40 customer reviews)
40 reviews for Innovative B2B Marketing New Models Processes and Theory
Rated 4 out of 5
ItWasntMe from Los Angeles, United States
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Rated 4 out of 5
Honey Girl from Irapuato, Mexico
I bought this on this group site cheaper than instore and any other retailer online, not long before Christmas. Good stuff.
Rated 4 out of 5
evil weevil from Birmingham, United Kingdom
The quality is definitely there given the price tag
Rated 4 out of 5
Butterfly Kisses from St. Paul, United States
I was going to go with a cheaper brand but at this price, it is affordable and well worth it
Rated 4 out of 5
twilightvanillagalaxies from Houston, United States
United States of America
ItWasntMe from Los Angeles, United States
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Honey Girl from Irapuato, Mexico
I bought this on this group site cheaper than instore and any other retailer online, not long before Christmas. Good stuff.
evil weevil from Birmingham, United Kingdom
The quality is definitely there given the price tag
Butterfly Kisses from St. Paul, United States
I was going to go with a cheaper brand but at this price, it is affordable and well worth it
twilightvanillagalaxies from Houston, United States
Yeah its a nice product