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Innovative B2B Marketing New Models Processes and Theory

Rated 4.4 out of 5 based on 40 customer reviews
40 customer reviews

$29.00   $19.00

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Innovative B2B Marketing : New Models, Processes and Theory
ISBN: 9780749480806
Publication Date: 3 August 2017

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. ; ; ;Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

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Average Star Rating: 4.4 out of 5
(40 customer reviews)

40 reviews for Innovative B2B Marketing New Models Processes and Theory

  1. Rated 4 out of 5

      Fruity Touch from Washington, United States

    Got one of these in group buy just in time for my birthday, its great!

  2. Rated 4 out of 5

      Teen Touch from Sydney, Australia

    Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy

  3. Rated 4 out of 5

      NoisYBoY from Busan, Korea, South

    I was advised by a close friend to check out this group buy website and I got myself a bargain!

  4. Rated 4 out of 5

      how tobe indie from Edmonton, Canada

    Dont get ripped off at other online stores or retail shops. So cheap with group buy on this site.

  5. Rated 4 out of 5

      takenbyWine from Vigo, Spain

    Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy