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Insanely Simple The Obsession That Drives Apple's Success

Rated 3.8 out of 5 based on 17 customer reviews

17 customer reviews

$29.00 $19.00

Shipping: Shipped from distribution center in Columbus, United States of America.

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Description
Reviews (17)

Insanely Simple : The Obsession That Drives Apple's Success
ISBN: 9780670921195
Publication Date: 26 June 2013

To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs

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Average Star Rating: 3.8 out of 5
(17 customer reviews)

17 reviews for Insanely Simple The Obsession That Drives Apple's Success

Rated 5 out of 5

Bob from Bucharest, Romania

I am very happy with this product and fast delivery after group buy
Rated 5 out of 5

Smilee Love from Cancun, Mexico

Very happy with my purchase. Great price great buy
Rated 5 out of 5

ElfishPresley from Kaluga, Russia

Great value and extremely useful kit. No complaints here
Rated 5 out of 5

Passion Fruit from Abu Dhabi, United Arab Emirates

After one month, I can confirm it is a decent product, good value for money.
Rated 4 out of 5

Dave Days from Kemerovo, Russia

I bought it two weeks ago, I am so happy with it and the price on groupspree