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Insanely Simple The Obsession That Drives Apple's Success

Rated 3.8 out of 5 based on 17 customer reviews
17 customer reviews

$29.00   $19.00

  Shipping: Shipped from distribution center in Columbus, United States of America.
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Insanely Simple : The Obsession That Drives Apple's Success
ISBN: 9780670921195
Publication Date: 26 June 2013

To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs

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Average Star Rating: 3.8 out of 5
(17 customer reviews)

17 reviews for Insanely Simple The Obsession That Drives Apple's Success

  1. Rated 4 out of 5

      lorindavi from Birmingham, United Kingdom

    My family friend told me to check out this group buy website and thanks to her I got myself this product at an amazing price. Cant complain really.

  2. Rated 4 out of 5

      Love Speeder from Bilbao, Spain

    Pretty quick delivery after the group buy finished. You just need to wait to get enough people involved so to get the best price.

  3. Rated 4 out of 5

      Mistake Manager from Brookhaven, United States

    Value for money at this discounted price

  4. Rated 4 out of 5

      Pogue from Grenoble, France

    This product was what I exactly expected it to be. Would definitely recommend this product to others with confidence.

  5. Rated 4 out of 5

      SmothersTheWorld from Ottawa, Canada

    This product was what I exactly expected it to be. Would definitely recommend this product to others with confidence.