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Insanely Simple The Obsession That Drives Apple's Success

Rated 3.8 out of 5 based on 17 customer reviews
17 customer reviews

$29.00   $19.00

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Insanely Simple : The Obsession That Drives Apple's Success
ISBN: 9780670921195
Publication Date: 26 June 2013

To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs

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Average Star Rating: 3.8 out of 5
(17 customer reviews)

17 reviews for Insanely Simple The Obsession That Drives Apple's Success

  1. Rated 4 out of 5

      Cheeky girl from Bern, Switzerland

    I will strongly recommend this and other products from this brand.

  2. Rated 4 out of 5

      sparrowsandcrosses from Poznan, Poland

    Satisfied with Groupspree website and will be buying another one very soon!

  3. Rated 3 out of 5

      Bee-Sting from Durban, South Africa

    I could ramble on and on but the quality is just not that good, look for an alternative.

  4. Rated 3 out of 5

      Beauty from San Antonio, United States

    Product could be better

  5. Rated 3 out of 5

      Angel Of Memories from Celaya, Mexico

    Many alternatives to choose from