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Logo Design Love : A guide to creating iconic brand identities ISBN: 9780321985200 Publication Date: 20 August 2014
Completely updated and expanded, the second edition of David Aireys Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projectsincluding sketches and final results of his own successful designshe also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister &; Walsh, and many more. In Logo Design Love, youll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last
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30 reviews for Logo Design Love A guide to creating iconic brand identities
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Manic Psycho from Los Angeles, United States
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Still Dancer from Miami, United States
Very good product
Black Burry from Irkutsk, Russia
Great item and a good price
Mr. America from Akron, United States
Worth the group buy low price, much cheaper than in shops
Pie sweetness from New Orleans, United States
Group buy so cheap for such a good item, delivered after group buy end
Manic Psycho from Los Angeles, United States
Participate and get a great price its really that easy. Good quality product so I am happy.