Lovability How to Build a Business That People Love and Be Happy Doing It

Lovability : How to Build a Business That People Love and Be Happy Doing It
ISBN: 9781626344037
Publication Date: 25 April 2017

Love is the surprising emotion that company builders cannot afford to ignore.

Genuine, heartfelt devotion and loyalty from customers yes, love is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them.

Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight.

Lovability: How to Build a Business That People Love and Be Happy Doing It
shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion a set of principles that he pioneered and named The Responsive Method.

Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including:
Why you should rethink everything you know about building a business
What a product really is
The magic of finding what your customers truly desire
How to turn business strategy and product roadmaps into customer love
Why you should chase company value, not valuation
Surveys to measure your companys lovability

Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparatio...