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Marketing 4.0 Moving from Traditional to Digital

Rated 4.4 out of 5 based on 41 customer reviews
41 customer reviews

$29.00   $19.00

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Marketing 4.0 : Moving from Traditional to Digital
ISBN: 9781119341208
Publication Date: 18 November 2016

Marketing has changed foreverthis is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

  • Discover the new rules of marketing
  • Stand out and create WOW moments
  • Build a loyal and vocal customer base
  • Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to r...

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Average Star Rating: 4.4 out of 5
(41 customer reviews)

41 reviews for Marketing 4.0 Moving from Traditional to Digital

  1. Rated 5 out of 5

      ScrooLewse from Harrisburg, United States

    Good quality and delivered within a week after group buy finished

  2. Rated 5 out of 5

      JRyno from Villahermosa, Mexico

    This has to be my Best Buy so far this year a great product for almost half price and the piece of mind that it has warranty make the deal so much sweeter

  3. Rated 5 out of 5

      shortbusgangster from Augsburg, Germany

    Great quality for low price

  4. Rated 5 out of 5

      EyeCandyI from East London, South Africa

    Exactly what I was looking for at a very reasonable price even if you need to wait for group buy

  5. Rated 5 out of 5

      Manic Psycho from Los Angeles, United States

    It has helped me out quite a lot & Im glad that I made the purchase