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Marketing ISBN: 9781760421250 Publication Date: 1 July 2014
Marketing ;is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create.
The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.
Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the ;Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
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Average Star Rating: 3.8 out of 5
(17 customer reviews)
17 reviews for Marketing
Rated 5 out of 5
Sober Slap from Sheffield, United Kingdom
Great features and good quality!
Rated 5 out of 5
Zero Charisma from Astrakhan', Russia
Group buy finished, I paid with PayPal and had this delivered in one week. Very happy.
Rated 5 out of 5
Native Nana from Torreon, Mexico
Great product. Has everything youll ever need
Rated 5 out of 5
Tripple Fourth from Wichita, United States
I bought this a week ago, and the quality is great
Rated 4 out of 5
Bean Basket from Toulon, France
Arrived promptly and quality is top notch. Highly recommended.
United States of America
Sober Slap from Sheffield, United Kingdom
Great features and good quality!
Zero Charisma from Astrakhan', Russia
Group buy finished, I paid with PayPal and had this delivered in one week. Very happy.
Native Nana from Torreon, Mexico
Great product. Has everything youll ever need
Tripple Fourth from Wichita, United States
I bought this a week ago, and the quality is great
Bean Basket from Toulon, France
Arrived promptly and quality is top notch. Highly recommended.