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Marketing

Rated 3.8 out of 5 based on 17 customer reviews
17 customer reviews

$79.00   $49.00

  Shipping: Shipped from distribution center in Columbus, United States of America.
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Marketing
ISBN: 9781760421250
Publication Date: 1 July 2014

Marketing ;is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create.

The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.

Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the ;Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

  • 5 Star (4)
  • 4 Star (9)
  • 3 Star (2)
  • 2 Star (1)
  • 1 Star (1)

Average Star Rating: 3.8 out of 5
(17 customer reviews)

17 reviews for Marketing

  1. Rated 4 out of 5

      Racer hell from Edinburgh, United Kingdom

    Enticing price on the group buy, best value for the money. I am happy with my purchase and quality is good.

  2. Rated 4 out of 5

      Fruity Touch from Washington, United States

    Amazing product and the group buy really saved me some money

  3. Rated 4 out of 5

      Mike Adamle from Toronto, Canada

    Even better than I could have hoped for

  4. Rated 3 out of 5

      Muffins from Sevilla, Spain

    Product could be better

  5. Rated 3 out of 5

      Destination Blood from Valencia, Spain

    Could be better but it is good for this cheap group price