Mindless Eating Why We Eat More Than We Think

Mindless Eating : Why We Eat More Than We Think
ISBN: 9781848502529
Publication Date: 3 January 2011

Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision.

By gaining knowledge of your eating habits, Dr. Wansink demonstrates that it is entirely possible to lose six kilos in weight over the course of a year. No crash diets, no frustrating calorie counting, and no starving yourself: just a simple awareness of what you eat.

While detailing his simple and fascinating studies, Dr. Wansink explains:

• Food mistakes we all make in restaurants, supermarkets and at home
• How we are manipulated by brand, appearance and parental habits more than price and our choices
• What your favourite comfort food says about you
• This is an insightful, incredible exploration into our habits and what makes us eat the way we eat.

About The Author

Brian Wansink, Ph.D. is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He specialises in nutrition and marketing, and is the author of three previous books on the subject. He lives in New York, USA with his family. Author residence: New York, USA