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Mindless Eating : Why We Eat More Than We Think ISBN: 9781848502529 Publication Date: 3 January 2011
Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision.
By gaining knowledge of your eating habits, Dr. Wansink demonstrates that it is entirely possible to lose six kilos in weight over the course of a year. No crash diets, no frustrating calorie counting, and no starving yourself: just a simple awareness of what you eat.
While detailing his simple and fascinating studies, Dr. Wansink explains:
Food mistakes we all make in restaurants, supermarkets and at home
How we are manipulated by brand, appearance and parental habits more than price and our choices
What your favourite comfort food says about you
This is an insightful, incredible exploration into our habits and what makes us eat the way we eat.
About The Author
Brian Wansink, Ph.D. is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He specialises in nutrition and marketing, and is the author of three previous books on the subject. He lives in New York, USA with his family. Author residence: New York, USA
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Average Star Rating: 3.8 out of 5
(16 customer reviews)
16 reviews for Mindless Eating Why We Eat More Than We Think
Rated 4 out of 5
The Dude from Mannheim, Germany
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Rated 4 out of 5
Peppermint Kisses from Panama City, Panama
I was going to go with a cheaper brand but at this price, it is affordable and well worth it
Rated 4 out of 5
Syfaro from Nashville, United States
It was everything I wanted at a fraction of the price I expected.
Rated 4 out of 5
Love Graphic from Saltillo, Mexico
I bought this on this group site cheaper than instore and any other retailer online, not long before Christmas. Good stuff.
Rated 4 out of 5
Jig summer from Sarasota, United States
I will strongly recommend this and other products from this brand.
United States of America
The Dude from Mannheim, Germany
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Peppermint Kisses from Panama City, Panama
I was going to go with a cheaper brand but at this price, it is affordable and well worth it
Syfaro from Nashville, United States
It was everything I wanted at a fraction of the price I expected.
Love Graphic from Saltillo, Mexico
I bought this on this group site cheaper than instore and any other retailer online, not long before Christmas. Good stuff.
Jig summer from Sarasota, United States
I will strongly recommend this and other products from this brand.