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Native Advertising : The Essential Guide ISBN: 9780749481162 Publication Date: 3 October 2017
Native advertising impacts us all. If you own a smartphone, use social media or read content online, you will have been exposed to native advertising - often without even knowing it. Influenced by lead digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news, and Artificial Intelligence (AI), native advertising has become a multi-billion-dollar a year industry, now behind the digital success of many leading brands and companies. ; ;Written by one of the industry's foremost authorities, Native Advertising provides a comprehensive guide to the rise of this exhilarating channel, the impact it has on the digital media space, and what marketers and businesses need to know to succeed. Including insight on the future of digital advertising and why its growth is inevitable, it is packed full of real-life examples and interviews from marketing leaders spanning the globe. ;Native Advertising goes beyond Facebook sponsored posts, promoted tweets, and BuzzFeed branded articles, providing insight into the underpinning factors of audience, budget, content, and success measurement. Featuring fascinating case studies from The New York Times, Independent and much more, this book is full of first-hand advice and experience for any marketer looking to embrace digital innovation and understand the world of native advertising.
5 Star (12)
4 Star (4)
3 Star (1)
2 Star (3)
1 Star (2)
Average Star Rating: 4 out of 5
(22 customer reviews)
22 reviews for Native Advertising The Essential Guide
Rated 5 out of 5
twilightvanillagalaxies from Houston, United States
I bought this online because my local shop didnt have it at such low price and it was delivered quite quickly
Rated 5 out of 5
neverforgetyourdreamss from Melbourne, Australia
value for money very happy
Rated 5 out of 5
kartier klass from Manchester, United Kingdom
This is a good product and works well. Although, I did notice some minor issues addressed in online reviews. Great group discount price though
Rated 5 out of 5
Beauty from San Antonio, United States
Everybody impressed for the price on this site, better than some more expensive brands, am in new group buy to get my wife one as well.
Rated 5 out of 5
baby from Richmond, United States
Everybody impressed for the price on this site, better than some more expensive brands, am in new group buy to get my wife one as well.
United States of America
twilightvanillagalaxies from Houston, United States
I bought this online because my local shop didnt have it at such low price and it was delivered quite quickly
neverforgetyourdreamss from Melbourne, Australia
value for money very happy
kartier klass from Manchester, United Kingdom
This is a good product and works well. Although, I did notice some minor issues addressed in online reviews. Great group discount price though
Beauty from San Antonio, United States
Everybody impressed for the price on this site, better than some more expensive brands, am in new group buy to get my wife one as well.
baby from Richmond, United States
Everybody impressed for the price on this site, better than some more expensive brands, am in new group buy to get my wife one as well.