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Persuasive Communication, Third Edition ISBN: 9781462526840 Publication Date: 22 August 2016
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising.
New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
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Average Star Rating: 3.7 out of 5
(16 customer reviews)
16 reviews for Persuasive Communication Third Edition
Rated 5 out of 5
I Hope from Luxor, Egypt
Bought this a month ago. Will definitely ask mates to have it too.
Rated 5 out of 5
KingoftheGil from Columbus, United States
Was a great price made perfect Christmas present for my Son in Law
Rated 5 out of 5
Grey Model from Nizhniy Tagil, Russia
I brought this 2 weeks ago & I could be any happier great value for great price
Rated 5 out of 5
Number 1 Creamy from Zagreb, Croatia
made to an excellent quality and at this price it is a giveaway
Rated 4 out of 5
Rare Rush from Lancaster, United States
Great value and as good as advertised. Got them for 3 months and it is everything I expected.
United States of America
I Hope from Luxor, Egypt
Bought this a month ago. Will definitely ask mates to have it too.
KingoftheGil from Columbus, United States
Was a great price made perfect Christmas present for my Son in Law
Grey Model from Nizhniy Tagil, Russia
I brought this 2 weeks ago & I could be any happier great value for great price
Number 1 Creamy from Zagreb, Croatia
made to an excellent quality and at this price it is a giveaway
Rare Rush from Lancaster, United States
Great value and as good as advertised. Got them for 3 months and it is everything I expected.