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Persuasive Communication, Third Edition ISBN: 9781462526840 Publication Date: 22 August 2016
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising.
New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
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Average Star Rating: 3.7 out of 5
(16 customer reviews)
16 reviews for Persuasive Communication Third Edition
Rated 4 out of 5
Princess Army from Jacksonville, United States
Arrived about a month ago and I am very happy with it!
Rated 4 out of 5
Zoom Fire from Ottawa, Canada
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Rated 4 out of 5
Wrong Advisor from Suhaj, Egypt
Satisfied with Groupspree website and will be buying another one very soon!
Rated 4 out of 5
Tweety Sweetie from Newcastle, Australia
Satisfied with Groupspree website and will be buying another one very soon!
Rated 4 out of 5
GamingChanging from Canberra, Australia
Cant complain as it is just what I have been looking for for quiet some time.
United States of America
Princess Army from Jacksonville, United States
Arrived about a month ago and I am very happy with it!
Zoom Fire from Ottawa, Canada
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Wrong Advisor from Suhaj, Egypt
Satisfied with Groupspree website and will be buying another one very soon!
Tweety Sweetie from Newcastle, Australia
Satisfied with Groupspree website and will be buying another one very soon!
GamingChanging from Canberra, Australia
Cant complain as it is just what I have been looking for for quiet some time.