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Persuasive Communication, Third Edition ISBN: 9781462526840 Publication Date: 22 August 2016
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising.
New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
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16 reviews for Persuasive Communication Third Edition
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Cheeky girl from Bern, Switzerland
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Divine from Wichita, United States
Product could be better
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Jig summer from Sarasota, United States
Dissapointing quality, better options out there
Rated 3 out of 5
sparrowsandcrosses from Poznan, Poland
Product could be significantly better or maybe my expectations should be lower I dont know
United States of America
Cheeky girl from Bern, Switzerland
Its alright
Divine from Wichita, United States
Product could be better
Jig summer from Sarasota, United States
Dissapointing quality, better options out there
sparrowsandcrosses from Poznan, Poland
Product could be significantly better or maybe my expectations should be lower I dont know
Butterfly on rose from Cincinnati, United States
Product is bad quality look for something else