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Public Relations in Practice ISBN: 9780190912079 Publication Date: 25 January 2019
Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that take students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR.This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.KEY FEATURESContemporary views and cases give students an insight into real-life, authentic public relations scenariosEach case features a distinct voice from public relations professionals, exploring different perspectives on multiple experiences and asking students to engage in their fieldThoughtful, practical cases across the country provide a variety of professional experiences.
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Average Star Rating: 3.2 out of 5
(13 customer reviews)
13 reviews for Public Relations in Practice
Rated 4 out of 5
Awesome American from Ansan, Korea, South
One of the best christmas gifts ever.
Rated 4 out of 5
Cute Circle from Bremen, Germany
Even better than I could have hoped for
Rated 3 out of 5
Sugary pinaple cake from Magnitogorsk, Russia
Product could be better
Rated 2 out of 5
Honey Pot from Aurora, United States
Received the product but the quality is just not there
United States of America
Awesome American from Ansan, Korea, South
One of the best christmas gifts ever.
Cute Circle from Bremen, Germany
Even better than I could have hoped for
Sugary pinaple cake from Magnitogorsk, Russia
Product could be better
Honey Pot from Aurora, United States
Received the product but the quality is just not there
Nearly Effective from Ufa, Russia
Problems right from the time we opened it