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Strategic Corporate Communication ISBN: 9781137544070 Publication Date: 4 October 2016
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
5 Star (9)
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Average Star Rating: 4.1 out of 5
(26 customer reviews)
26 reviews for Strategic Corporate Communication
Rated 4 out of 5
Doll from Valladolid, Spain
Even better than I could have hoped for
Rated 4 out of 5
Lil Okie from Chemnitz, Germany
Excellent quality and manufacturer customer support is responsive
Rated 4 out of 5
fairy from Monterrey, Mexico
Even better than I could have hoped for
Rated 4 out of 5
Circus Brain from Tepic, Mexico
Havent had any degradation in quality for the last few months Ive had it. Would definitely recommend this product.
Rated 4 out of 5
Open heart from Nantes, France
I cant really complain as it is just what I have been looking for for quiet some time, and at this price, cant beat it!
United States of America
Doll from Valladolid, Spain
Even better than I could have hoped for
Lil Okie from Chemnitz, Germany
Excellent quality and manufacturer customer support is responsive
fairy from Monterrey, Mexico
Even better than I could have hoped for
Circus Brain from Tepic, Mexico
Havent had any degradation in quality for the last few months Ive had it. Would definitely recommend this product.
Open heart from Nantes, France
I cant really complain as it is just what I have been looking for for quiet some time, and at this price, cant beat it!