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Strategic Planning for Public Relations : 5th edition ISBN: 9781138282063 Publication Date: 24 May 2017
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom.
The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world.
This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.
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Average Star Rating: 3.9 out of 5
(29 customer reviews)
29 reviews for Strategic Planning for Public Relations 5th edition
Rated 5 out of 5
Classical John from Granada, Spain
First time buying this brand and it has surpassed all my expectations
Rated 5 out of 5
Kitty Bloom from Ulan-Ude, Russia
First time buying this brand and it has surpassed all my expectations, especially considering the group discount bargain price
Rated 5 out of 5
Snerus from Fayetteville, United States
The quality is good for the price and has almost all you need
Rated 5 out of 5
Bubbly from Monterrey, Mexico
I bought this item over a month ago it arrived without any problems and at the cheapest price anywhere I could find
Rated 5 out of 5
Cheered No from Ogden, United States
I am loving it, great features for the super cheap group buy price
United States of America
Classical John from Granada, Spain
First time buying this brand and it has surpassed all my expectations
Kitty Bloom from Ulan-Ude, Russia
First time buying this brand and it has surpassed all my expectations, especially considering the group discount bargain price
Snerus from Fayetteville, United States
The quality is good for the price and has almost all you need
Bubbly from Monterrey, Mexico
I bought this item over a month ago it arrived without any problems and at the cheapest price anywhere I could find
Cheered No from Ogden, United States
I am loving it, great features for the super cheap group buy price