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Strategic Planning for Public Relations : 5th edition ISBN: 9781138282063 Publication Date: 24 May 2017
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom.
The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world.
This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.
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Average Star Rating: 3.9 out of 5
(29 customer reviews)
29 reviews for Strategic Planning for Public Relations 5th edition
Rated 5 out of 5
Kozmo from Athens, Greece
Bought this at a super cheap price on groupspree arrived in about 10 days
Rated 5 out of 5
Lil Flower from Juarez, Mexico
Bought this for my boyfriend and now he loves me more. 11/10 top product and fun to participate in groupspree buy
Rated 4 out of 5
Inspiration from Portsmouth, United Kingdom
Very satisfied. Just as advertised. Love it and highly recommended.
Rated 4 out of 5
Rainbow Pearls from Charleston, United States
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Rated 4 out of 5
Dolly Dolphin from Bradford, United Kingdom
Studied a few reviews before I participated in group buy and after groupspree delivered, its a good product
United States of America
Kozmo from Athens, Greece
Bought this at a super cheap price on groupspree arrived in about 10 days
Lil Flower from Juarez, Mexico
Bought this for my boyfriend and now he loves me more. 11/10 top product and fun to participate in groupspree buy
Inspiration from Portsmouth, United Kingdom
Very satisfied. Just as advertised. Love it and highly recommended.
Rainbow Pearls from Charleston, United States
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
Dolly Dolphin from Bradford, United Kingdom
Studied a few reviews before I participated in group buy and after groupspree delivered, its a good product