Shipping: Shipped from distribution center in Columbus, United States of America.
Groupspree focuses on the power of group buying. The manufacturer or wholesaler proposes a heavily discounted price for a large quantity bulk purchase. Groupspree facilitates the bulk purchase on behalf of all the group-buy participants. The deal commences once there are sufficient participants in the group-buy.
850 participant Groupspree
547 members participating currently
303 additional participants needed
This deal will commence once Groupspree reaches 100%.
The Advertising Concept Book : Think Now, Design Later ISBN: 9780500518984 Publication Date: 1 August 2016
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others.
Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
About the Author
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.
5 Star (4)
4 Star (3)
3 Star (1)
2 Star (1)
1 Star (1)
Average Star Rating: 3.8 out of 5
(10 customer reviews)
10 reviews for The Advertising Concept Book Think Now Design Later
Rated 5 out of 5
Rainbow Blooms from Brisbane, Australia
Better than I could have imagined.
Rated 5 out of 5
second kisses from Al Mansurah, Egypt
Am very happy that I bought this about a month ago as it has been great
Rated 5 out of 5
pinkv0dka from Staten Island, United States
I brought this product before in store and liked it but the price on groupspree is much better and fast delivery after participating
Rated 5 out of 5
Butterscotch Seven from Toulouse, France
Got this for my birthday and it’s really great so far
Rated 4 out of 5
chiquitita from Louisville, United States
I was going to go with a cheaper brand but at this price, it is affordable and well worth it
United States of America
Rainbow Blooms from Brisbane, Australia
Better than I could have imagined.
second kisses from Al Mansurah, Egypt
Am very happy that I bought this about a month ago as it has been great
pinkv0dka from Staten Island, United States
I brought this product before in store and liked it but the price on groupspree is much better and fast delivery after participating
Butterscotch Seven from Toulouse, France
Got this for my birthday and it’s really great so far
chiquitita from Louisville, United States
I was going to go with a cheaper brand but at this price, it is affordable and well worth it