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The Essentials of Business Research Methods ISBN: 9780765646132 Publication Date: 27 August 2015
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for The Essentials of Business Research Methods
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evil weevil from Birmingham, United Kingdom
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bearhugs from St. Louis, United States
Very happy with this purchase. This was my first group buy and it worked out well
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Glamorous angel from Charlotte, United States
value for money very happy
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Rock from Bronx, United States
I brought this about a month ago. It has everything you will need
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Infinite from Pretoria, South Africa
So far, only about a month into using this, I am very happy with it
United States of America
evil weevil from Birmingham, United Kingdom
Super happy with this product
bearhugs from St. Louis, United States
Very happy with this purchase. This was my first group buy and it worked out well
Glamorous angel from Charlotte, United States
value for money very happy
Rock from Bronx, United States
I brought this about a month ago. It has everything you will need
Infinite from Pretoria, South Africa
So far, only about a month into using this, I am very happy with it