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The Essentials of Business Research Methods ISBN: 9780765646132 Publication Date: 27 August 2015
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for The Essentials of Business Research Methods
Rated 5 out of 5
Honey Doll from Ciudad Nezahualcoyotl, Mexico
Top product nothing more to say
Rated 5 out of 5
KyoDemer from Salt Lake City, United States
I bought this item over a month ago it arrived without any problems and at the cheapest price anywhere I could find
Rated 5 out of 5
KyoDemer from Salt Lake City, United States
Works well for the most part
Rated 5 out of 5
Bear from San Luis Potosi, Mexico
Exactly what I was looking for at a very reasonable price even if you need to wait for group buy
Rated 5 out of 5
heyiheardyouwereawildon3 from New York, United States
I bought this online because my local shop didnt have it at such low price and it was delivered quite quickly
United States of America
Honey Doll from Ciudad Nezahualcoyotl, Mexico
Top product nothing more to say
KyoDemer from Salt Lake City, United States
I bought this item over a month ago it arrived without any problems and at the cheapest price anywhere I could find
KyoDemer from Salt Lake City, United States
Works well for the most part
Bear from San Luis Potosi, Mexico
Exactly what I was looking for at a very reasonable price even if you need to wait for group buy
heyiheardyouwereawildon3 from New York, United States
I bought this online because my local shop didnt have it at such low price and it was delivered quite quickly