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The Essentials of Business Research Methods ISBN: 9780765646132 Publication Date: 27 August 2015
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for The Essentials of Business Research Methods
Rated 5 out of 5
Diamond girl from Khabarovsk, Russia
I rate this 5 out of 5
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Foxface from Montpellier, France
Very happy with this purchase. This was my first group buy and it worked out well
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First N Last Love from Santa Rosa, United States
Excellent transaction. A quality product at a fantastic price delivered to my house a couple of days later. What more could you want!!!!
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Hooper Crush from Madrid, Spain
Great item and a good price
Rated 5 out of 5
Darling Dragon from Seattle, United States
Even though I had brought this at half price it would have still been worth the full asking price. Great product
United States of America
Diamond girl from Khabarovsk, Russia
I rate this 5 out of 5
Foxface from Montpellier, France
Very happy with this purchase. This was my first group buy and it worked out well
First N Last Love from Santa Rosa, United States
Excellent transaction. A quality product at a fantastic price delivered to my house a couple of days later. What more could you want!!!!
Hooper Crush from Madrid, Spain
Great item and a good price
Darling Dragon from Seattle, United States
Even though I had brought this at half price it would have still been worth the full asking price. Great product