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The Essentials of Business Research Methods ISBN: 9780765646132 Publication Date: 27 August 2015
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for The Essentials of Business Research Methods
Rated 5 out of 5
Fairy hot from Virginia Beach, United States
Very happy with this purchase. This was my first group buy and it worked out well
Rated 5 out of 5
Lasmo from Xalapa, Mexico
Well deserving of 5 stars for both quality and service by groupspree
Rated 5 out of 5
fairy from Monterrey, Mexico
Excellent value for money. Would definitely recommend this product
Rated 5 out of 5
toni rapp from Krakow, Poland
I have found this product excellent for me and would have no hesitation to recommend it to those wanting to give it a go
Rated 4 out of 5
Zoom Fire from Ottawa, Canada
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy
United States of America
Fairy hot from Virginia Beach, United States
Very happy with this purchase. This was my first group buy and it worked out well
Lasmo from Xalapa, Mexico
Well deserving of 5 stars for both quality and service by groupspree
fairy from Monterrey, Mexico
Excellent value for money. Would definitely recommend this product
toni rapp from Krakow, Poland
I have found this product excellent for me and would have no hesitation to recommend it to those wanting to give it a go
Zoom Fire from Ottawa, Canada
Used for about a month now and it is better than I was expecting especially since it is so cheap on group buy