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The Essentials of Business Research Methods ISBN: 9780765646132 Publication Date: 27 August 2015
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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Average Star Rating: 4.3 out of 5
(35 customer reviews)
35 reviews for The Essentials of Business Research Methods
Rated 4 out of 5
Hellboy from Middlesbrough, United Kingdom
Arrived promptly and quality is top notch. Highly recommended.
Rated 4 out of 5
Pie sweetness from New Orleans, United States
It does exactly what it suppose to do
Rated 3 out of 5
MisterModerator from Mexicali, Mexico
Product could be better
Rated 3 out of 5
Yoyo Guitarist from Colorado Springs, United States
United States of America
Hellboy from Middlesbrough, United Kingdom
Arrived promptly and quality is top notch. Highly recommended.
Pie sweetness from New Orleans, United States
It does exactly what it suppose to do
MisterModerator from Mexicali, Mexico
Product could be better
Yoyo Guitarist from Colorado Springs, United States
Not entirely bad, not great either
Dolly from Alexandria, Egypt
Look for a different brand, good price though